Purple whitening toothpaste is specially formulated to help optically correct yellow tones on the teeth* From the first brush, the purple polishing formula gets to work to help reduce common stains caused by tea, coffee, red wine etc for a brighter, white smile. Containing Sodium Fluoride and a minty flavour, it also helps to fight plaque and strengthen teeth whilst leaving your mouth feeling clean and fresh.
Apply onto toothbrush and brush teeth for 2-3 minutes. Use twice daily. Do not rinse or swallow.